Friday, July 18, 2014

Weakness in Safe List

How would you like to send your commercial emails to people you do not understand, but are anticipating to receive such mail from you? Wait a minute. That does not sound right. How can this be?

It is easy, if you know exactly what is truly going on. Everyone who is on these lists, likewise referred to as safe lists, knows that they will be receiving e-mails from other members. This is possible since that is one of the conditions of their "safe list" subscription.

And those who sign up with these lists are ready to agree to this condition since they themselves would wish to send their own commercial emails to the others on the list.

The result: everybody is sending e-mails to each other however nobody is reading them!

It gets even worse when some smart members register for the subscription making use of a free or less-frequently-used account to save the pointless e-mails they will never bother to open and review.

Having said that, it is constantly wiser to start your own subscriber list and build it with opt-in customers, no matter how appealing safe lists can be or how lots of members there are in a safe list.

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